Welcome to Wild Rider, where adventure and the spirit of the American West come alive. Our brand is inspired by the extraordinary lives of our grandparents, Carmel Moore and Denny Ellerman, who were true American cowboys, pushing the boundaries of what was possible on horseback. Denny perfected an innovative, unbridled technique for training horses, while Carmel, our fearless rodeo star, taught herself the daring art of trick riding, captivating audiences and earning national acclaim.

Together, Carmel and Denny raised a family of five, each excelling in trick riding and becoming known as “The Flying Cossacks.” Their extraordinary legacy fuels the heart of Wild Rider. Our collection blends the bold spirit of the rodeo with contemporary style, ensuring their legacy lives on. Each piece is a tribute to their adventurous spirit and timeless influence.

Wild Rider is more than just a clothing brand—it’s a homage to Carmel and Denny's life and a beacon of inspiration for a new generation to embrace the wild. Join us on this journey. Celebrate the past, embrace the future. Wild Rider – where legacy meets style.